Joey’L fashion is all about your lifestyle and fashion statement. We believe that fashion style empowers you to express your thoughts and attitudes. It is a projection of your personality and individuality. It is who you are! Fashion may change or fade, but style is eternal.
We design clothes as a tool for you to state your individuality and fashion statement. As Gabrielle Bonheur the pioneer of French fashion once said, “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” At Joey’L, we would like to make everything about you and we hope our passion will brush off on you, because to us the most beautiful makeup a woman can wear is none other than passion. A woman who dresses impeccable and puts on passion is a force to be reckoned with.
Joey’L fashion offers a wide range of ladies casual wear, work wear, polo range, basics wear, night wear and fashion accessories, a lot of which are designed by yours truly. Having graduated from Raffles College in fashion design and Amber Chia Academy in modelling has given me the understanding of both a designer and a model who wears the designs, which I incorporate into all my designs for the best of both worlds. You will find it easy to mix and match to suit your individual style. This is what Joey’L fashion concept is all about… Your lifestyle and fashion statement.
Joey Lim-Fashion Designer
▬▬ DESIGNER BACKGROUND ▬▬
Joey is a graduate in fashion design from Raffles College of Higher Education. She was trained by Karen Brunger (BHEc, AICI CIP), a well-known international image consultant and instructor and an authority in her own right. Joey trained under her on advance colour analysis system. Joey was also trained by Sheila Wong (Master Trainer/International Image Consultant) on Body Particulars. The sassy and attractive Joey has also graduated from a course in modelling at the Amber Chia Academy. She then worked as a merchandiser for a fashion company in Malaysia. She is actively involved in styling for magazines and advertisement photo shoot, and is currently the fashion designer and merchandiser for the Joey’L Fashion brand. Having the knowledge and experience in modelling allows her to wear the shoes of both a designer and a model. This gives her the advantage to design from a designer’s perspective and understand the practicality and comfort of a well-made dress. She hopes to translate her passion and love for fashion into every stitch and fabric, hem and lining of her creations.
My goal and vision for JOEYL is to be the best fashion brand in Asia. We will expand our sales channels throughout Malaysia and thereafter into neighboring countries. Merchandise categories will be expanded in line with market demand.
Internally, the JOEYL team is the soul of the company. We will work on increasing value to our staff and encourage a sense of passion, integrity and value they can offer to customers.
Yong Ming Yee
Business Development Manager
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