''Your lifestyle and fashion statement ''Joey’L fashion is all about your lifestyle and fashion statement. We believe that fashion style empowers you to express your thoughts and attitudes. It is a projection of your personality and individuality. It is who you are! Fashion may change or fade, but style is eternal.
We design clothes as a tool for you to state your individuality and fashion statement. As Gabrielle Bonheur the pioneer of French fashion once said, “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” At Joey’L, we would like to make everything about you and we hope our passion will brush off on you, because to us the most beautiful makeup a woman can wear is none other than passion. A woman who dresses impeccable and puts on passion is a force to be reckoned with.
Joey’L fashion offers a wide range of ladies casual wear, work wear, polo range, basics wear, night wear and fashion accessories, a lot of which are designed by yours truly. Having graduated from Raffles College in fashion design and Amber Chia Academy in modelling has given me the understanding of both a designer and a model who wears the designs, which I incorporate into all my designs for the best of both worlds. You will find it easy to mix and match to suit your individual style. This is what Joey’L fashion concept is all about… Your lifestyle and fashion statement.
Joey Lim-Fashion Designer
▬▬ DESIGNER BACKGROUND ▬▬
My goal and vision for JOEYL is to be the best fashion brand in Asia. We will expand our sales channels throughout Malaysia and thereafter into neighboring countries. Merchandise categories will be expanded in line with market demand.
Internally, the JOEYL team is the soul of the company. We will work on increasing value to our staff and encourage a sense of passion, integrity and value they can offer to customers.
Mr.Yong Ming Yee
Business Development Manager